01
Define one growth question that can be tested
The project does not bundle every operating concern into one vague objective.
- Confirm the decision maker, target market, business outcome, and core problem.
- Separate current facts, team judgment, external hypotheses, and unknowns that cannot yet be answered.
- Define available data, gaps, permissions, collaborators, and project acceptance.
- Constrain the question to an agreed scope so delivery does not expand without control.