Shared professional scope
All five advertising services use the same twelve capability modules
The services differ by operating responsibility and delivery model. They do not rebuild five separate data and product systems. Global storefronts share data sources, metric definitions, and the review method, while local goals, products, channels, budgets, and approval rules are configured market by market.
Data & measurement
How to read performanceAdvertising measurement & operating attribution
Review platform, site, order, refund, profit, and bounded attribution evidence together.
Advertising operating analysis & Agent BI
Explain pressure across platform, site, order, product, and customer layers, then record actions and review outcomes.
Product operations
What to advertiseGlobal Shopping Feed consistency
Keep product facts aligned across storefronts, markets, and platforms.
Product operating labels
Bring margin, inventory, price bands, lifecycle, and performance into media decisions.
Product pools & economics
Identify products to scale, observe, repair, or exit.
Media growth
How to operate mediaSearch operations
Manage intent, keywords, queries, negatives, and landing pages.
Shopping operations
Manage eligibility, product groups, price, inventory, labels, and traffic.
Performance Max operations
Manage goals, product scope, assets, signals, budget pressure, and experiments.
Audiences & first-party activation
Use customer groups for acquisition, suppression, remarketing, and repeat value.
Budgets, bidding & experiments
Give every scale decision a hypothesis, guardrail, and review window.
Execution & governance
Who acts and how risk is controlledAds AI Agent & human-in-the-loop
Agents handle frequent work while people retain strategy and consequential approval.
Platform integration & system co-build
Connect platforms, internal systems, approvals, and production actions per project.