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Attribution Analysis

Verify CDP and data coverage before explaining channel contribution and customer paths

The report starts from source, touchpoint, identity, and order history already connected to the CDP. We check coverage, duplication, matching, windows, and channel definitions before explaining attribution differences, customer paths, and operating implications. The analysis supports channel review and next questions without presenting correlation as causal lift.

Eligibility

Available only when our CDP remains active at payment and the pre-payment data-coverage check passes. If coverage is insufficient, we do not accept the order or collect payment for a low-confidence report.

Verify CDP and coverage on WeChat View Optimize services

Who it is for

Customers actively using the DataFlowForever CDP at payment, with reviewable source, touchpoint, order, and customer history for a complete attribution and channel-path analysis.

Decision this page supports

Confirm eligibility, understand the coverage check, and see how payment and delivery work through WeChat.

Questions covered

cross-channel attribution analysis
CDP attribution report
ecommerce customer journey analysis
marketing channel contribution analysis

Determine whether the data can support the report before payment

An active CDP is necessary, but it does not mean every period and channel already has usable coverage.

Confirm that the CDP remains active at payment and define the analysis period and business question.
Check source fields, touchpoint history, identity matching, orders, and key-event coverage.
Review duplication, missing records, window differences, and channel-name changes that may affect interpretation.
When coverage is insufficient, document the gap and completion direction without accepting the report order.

Put attribution results back into customer-path and operating context

Each attribution view answers a bounded question. The report explains the definition, coverage, and use boundary.

Recompute and compare the agreed attribution views without switching models to manufacture a preferred answer.
Examine differences among first touch, assisting touchpoints, last touch, and order paths.
Locate questions worth further review by channel, campaign, customer stage, and order result.
Separate platform-reported, CDP-observed, and recomputable results, retaining reasons for differences.

Deliver bounded channel findings and next actions

The report states what the evidence supports and what the current data cannot answer.

Present the main channel and customer-path findings, counter-signals, and uncertainty.
Explain what attribution differences mean for budget review, measurement completion, and later experiments.
List coverage, matching, duplication, and time-window sensitivities.
Do not describe observational attribution as causal lift or a guaranteed budget answer.

Report delivery

Pass the eligibility and coverage gate before receiving reviewable findings

Pricing

One-Time Report Fee

Charged as a One-Time Report Fee. Full payment confirms the order after active-CDP eligibility and data coverage pass. The exact amount and tax treatment are confirmed in the WeChat order or formal quotation.

Delivery

A PDF attribution and channel-path decision report plus an Excel source, coverage, and analysis ledger are delivered through WeChat. No report-interpretation meeting is included.

Information for verification

When the data is already in the CDP, you mainly confirm the business question, time period, and channel changes. Include any known measurement changes.

An active DataFlowForever CDP service and the analysis objective.
The intended time period, markets, channels, and material order outcomes.
Major changes to channel naming, UTM conventions, storefront, checkout, or order systems.
Known data gaps, anomalies, duplication, consent, or identity-matching constraints.

What you receive

A PDF attribution and channel-path decision report.
An Excel source, coverage, recomputation, and analysis evidence ledger.
Main findings, difference explanations, operating implications, and action priorities.
Coverage, matching, duplication, window, and non-causal limitations.

Delivery checks

Active-CDP status and the data-coverage check are recorded before payment.
Channels, period, and order definitions match the confirmed order scope.
Material findings link back to source, coverage, or recomputation records in Excel.
Both PDF and Excel open successfully; the number of interpretation sessions is zero.

WeChat delivery flow

Request verification, pass the eligibility gate, pay, receive the report

Eligibility and coverage are checked before payment. We do not accept the order when data is insufficient, and the website does not provide online payment or a customer portal.

01
Request the report on WeChat
Share the business question, intended time period, and main channels so we can first confirm the current CDP service state.
02
Verify CDP and data coverage
Check sources, touchpoints, identity, orders, duplication, matching, and windows. If coverage is insufficient, we explain the gap and do not accept the order.
03
Confirm scope and pay in full
After eligibility and coverage pass, confirm the analysis scope, timing, and commercial terms on WeChat, then make full payment.
04
Receive PDF and Excel on WeChat
We deliver the attribution report and evidence ledger on the agreed schedule. No interpretation meeting is included.

Analysis boundaries

Attribution explains observed paths; it is not a causal experiment

Only customers with an active CDP and a successful coverage check may buy the report. We do not accept an order when the service is paused, ended, or coverage is insufficient.
Platform-reported, last-touch, multi-touch, and other views may differ. The report retains definitions and differences rather than claiming one perfect answer.
Observational attribution alone does not prove causal lift. Budget and strategy changes still require experiments, profit, inventory, and operating constraints.
The report excludes data remediation, CDP reimplementation, paid-media management, ongoing consulting, and an interpretation meeting.
Coverage is verified for the agreed period; it does not mean all historical or future data is permanently complete.

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Frequently asked questions

Can we buy the attribution report without using the DataFlowForever CDP?

No. This service is only for customers actively using our CDP at payment after a successful coverage check. Other teams can first assess CDP integration or another bounded analysis project.

Why is the coverage check completed before payment?

Attribution needs sources, touchpoints, identity, and orders to reach interpretable coverage in the same period. Checking first avoids discovering a fatal gap after payment and prevents delivery of a precise-looking but low-confidence report.

What happens if coverage does not pass?

We do not accept the attribution-report order. We explain the main gaps and possible completion direction. Data remediation or reimplementation is outside this report and requires separate scope.

Can the report prove that a channel caused incremental growth?

Not by itself. The report explains channel contribution and customer paths in the observable data while retaining coverage, model, and matching boundaries. Causal claims require an additional experiment or other design.

Does delivery include a meeting or ongoing consulting?

No. Delivery is one PDF report and one Excel ledger with zero interpretation sessions. Ongoing analysis or action support is a separate service.

Verify CDP status and data coverage first

Share the business question and time period on WeChat. We confirm eligibility and coverage before accepting payment and the report order.